Also known as basic expectations. These features are expected by customers. Their absence triggers dissatisfaction.
Also known as linear, or one-dimensional. These features satisfy the customers. The more are provided, the better.
Also known as exciters or delighters. These features are not expected by customers. Their presence triggers positive reactions.
These features don't impact the customers. Their presence or absent doesn't trigger any particular reaction. They shouldn't be built.
These features got conflicting responses by the research participants. It's hard to interpret the results and take action accordingly.
These features are repellent for the customers. Their presence triggers negative reaction. They shouldn't be built.
